Q- Why did you write the book?

A- The Millennial tidal wave: it’s here, it’s big, and it’s changing the benefits landscape in a major way

Millennials, the first true digital natives, now make up the bulk of the workforce. While their predecessors have been prone to dismiss them as job hopping, group thinking, coddled, entitled whiners, Millennials have been quietly maturing, building families, moving into management, influencing digital delivery of solutions in every aspect of life, and even influencing legislation – all while trying to figure out how the heck to pay for basic life expenses like housing and student loans. They can’t even think about saving for retirement. They’re a quirky and demanding lot. And they’re a force of nature we can’t ignore.

• Fifty-three percent of Millennials would rather lose their sense of smell than their technology
• Seventy-three percent of millennials expect their employers to help them create a financial roadmap
• Twenty-five percent of their paycheck goes toward student loan debt

They demand the most from employers and are struggling the most financially. For employers whose mission, vision and sense of social responsibility aligns with theirs, Millennials are stunningly loyal. Employers who can understand their true needs and offer the right financial wellness benefits to this segment will be an employer brand of choice for this dominant segment of the workforce.